The Cultural Case For Neon

British MPs seldom discuss aesthetics. Tax and trade dominate the agenda. Yet in May 2025, the subject was neon. Yasmin Qureshi, Labour MP for Bolton South and Walkden, stood with conviction. Her message was uncompromising: hand-bent glass filled with noble gas is artistry. She warned against plastic imitations, noting they erase tradition. Marketing should not blur the definition. Chris McDonald, MP for Stockton North, positioning neon as regional creativity.

There was broad recognition. Data told the story. Only 27 full-time neon benders remain in Britain. No apprentices follow. Without action, Britain could lose neon entirely. The Commons considered safeguarding, modelled on Champagne. Defend the craft. Even the DUP weighed in, bringing a commercial lens. Neon remains a growth sector. His point: heritage and commerce can co-exist. Chris Bryant concluded the session. He played with glow metaphors, drawing laughter.

Yet after the laughter, he acknowledged the case. He listed Britain’s neon landmarks: Piccadilly Circus billboards. He emphasised longevity. Where lies the problem? The issue is clarity. Consumers are misled. That erodes trust. Comparable to food and textile protections. If Champagne must be French, then craft deserves recognition. The debate mattered beyond signage. Do we allow heritage skills to disappear? Our position is clear: glass and gas still matter. The Commons was illuminated.

No law has passed yet. But the campaign is alive. If Westminster can defend glow, so can we all. Skip LED pretenders. Support artisans.


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