The Cultural Case For Neon

Parliament is not usually the stage for design debates. Policy, economics, foreign affairs. Yet in May 2025, the glow of signage took centre stage. Ms Qureshi, real neon signs stood with conviction. Her message was clear: authentic neon is cultural heritage. She criticised the flood of LED strips, arguing they dilute the name neon. Only gas-filled tubes deserve the title. Chris McDonald, MP for Stockton North, neon lights speaking of local artists.

Cross-party nodding followed. Data told the story. The UK now counts fewer than thirty artisans. No new entrants are learning. Without action, a century-old craft may die. Qureshi proposed legal recognition, modelled on Champagne. Protect the name. Support also came from Jim Shannon, DUP, bringing a commercial lens. Reports show 7.5% annual growth. His point: heritage and commerce can co-exist.

Closing remarks came from Chris Bryant, Minister for Creative Industries. He played with glow metaphors, drawing laughter. Yet beyond the humour, he acknowledged the case. He listed Britain’s neon landmarks: Piccadilly Circus billboards. He emphasised longevity. Why the debate? The answer is authenticity. Craft is undermined. That erodes trust. A question of honest labelling. If Scotch must come from Scotland, then signage should tell the truth. This was about identity.

Do we trade individuality for convenience? We hold no doubt: authentic glow endures. Westminster glowed for a night. No law has passed yet. But the case is stronger than ever. If Westminster can defend glow, so can we all. Reject plastic strips. Choose neon.


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