Fluffy Animals Gambling Ad Was Irresponsible Says Watchdog
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Fluffy animals betting advertisement was irresponsible, this promotion code says guard dog
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28 October 2020
A gaming advert which included fluffy animals has been prohibited after being branded "irresponsible" by the Advertising Standards Authority (ASA).
The video ad for Gala Spins - part of the FTSE 100-listed gambling giant GVC Holdings - featured five toy animals.
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The ASA ruled the ad "was likely to be of specific attract under-18s" and therefore "the advertisement was irresponsible".
The owner of Gala Spins said it had removed the advert from all its channels.
The post in August featured a video caption reading "it's a rollercoaster of cuteness" and a video showing "fluffy favourite" toy animals.
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It triggered a grievance to the marketing watchdog that the content of the advert was most likely to interest children.
The ASA agreed and said: "Gambling advertisements must not be likely to be of specific interest children or young individuals, especially by reflecting or being related to youth culture.
"We thought about that the ad was most likely to be of particular attract under-18s and therefore concluded that the yohaig code advertisement was reckless and breached the [advertising] bet9ja promotion code yohaig."
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Gala Spins stated it published the video featuring packed animals in error which it was an obsolete video.
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It stated its desired target audience was females aged between 18 and 65 interested in gaming.
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Gala Spins was censured by the yohaig code guard dog 2 years ago for connecting betting and skill in an advert.
One of its TV ads featured a guy playing on his tablet with a voiceover recommending: "Try it now and see if you've got the skill."
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The ASA ruled that the line "see if you have actually got the yohaig code talent" was efficiently an invite to gamble online in the context of the ad, and for that reason implied that audiences might utilize skill to enhance their opportunities of winning.
Gala Spins is part of Gibraltar-based LC International which in turn is owned by GVC Holdings, which bought Ladbrokes Coral in 2018.
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In 2015, GVC processed ₤ 11.2bn-worth of sports wagers through its numerous brands, including Bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds International and Sportingbet.
It also owns a variety of games business including CasinoClub, Foxy Bingo, Gala, Gioco Digitale, Partypoker and PartyCasino.
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