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Tip: You'll automatically maintain your advertising on the ball by allocating 80 percent of your allowance to proven promotions and 20 percent to testing new important subjects. When something new works better than your proven promotions, move it into the 80 percent group and also testing something else in the 20 percent category.

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搜狗拼音输入法 Tip: Identify narrowly defined niche markets where your products or service solves an extraordinary need of your customers. Focus your marketing on them instead of trying to reach a broadly defined general market. You'll generate more sales and enjoy a better return for the advertising fee.

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